Inside the World of Jeweler Jovy Rockey


Rylee Hedberg, photos by Braley Quall

Jeweler, Jovy Rockey. Photo: Braley Quall
Jeweler, Jovy Rockey. Photo: Braley Quall

Jeweler Jovy Rockey didn’t dream of making a career out of her hobby. It wasn’t until she got the push from an outside source that she began creating her wondrous designs. Even then, Jovy considered jewelry making a mere hobby. Eventually after selling her creations to friends and family, she tried her hand at the Winona Artisan Market and saw success.

Rockey began her jewelry journey seven years ago, starting with earrings and bracelets and then moving to necklaces. She enjoys experimenting with various types of metals and beads and incorporating designs that contain hypoallergenic materials for customers with allergies. Mid-20th-century styling plays a large influence on her jewelry, but Rockey also draws upon other artists for inspiration. She admits that her style has changed since she began. “I use more precious metals now. My style has become more streamlined, more modern. My favorite piece of jewelry is a simple bead on a chain containing a trapezoid,” Rockey says.

She envisions her pieces to be worn every day in comfort, yet adding a bit of zest to an outfit. “I love seeing my jewelry on other people, I don’t mean to be vain, but I do!”

Rockey's handmade jewelry. Photo: Contributed.
Rockey's handmade jewelry. Photo: Contributed.

Rockey is a big believer in the arts and assists with planning the Winona Artisan Market as well as supporting other local businesses. “Indie art hasn’t always been a thing. It’s not something you could normally make a career out of,” she says. “Luckily, art has changed in the last 20 years. It can be a profession.”

Her pieces can be found throughout the Seven Rivers Region at places such as Urban Shoetique and Minnesota Marine Art Museum in Winona as well as Sandy’s Clothing and Art in Stockholm, Wisconsin. Throughout the year, Rockey attends art festivals and events that showcase her designs to a wider audience. Rockey will be in Winona for Small Business Saturday on November 25. Her Etsy page will be up and running for holiday orders, and her website will launch in January 2018.

Rockey at work. Photo: Braley Quall
Rockey at work. Photo: Braley Quall

For those looking to make their passion a career, Rockey offers this important advice: “It’s always awesome to be an artist, but you have to remember the business side of things, and I feel like some people forget that.” With the good comes the bad in any business, but according to Rockey, it’s all been worthwhile. “I’m very happy with my lifestyle and this region. I have a great presence in some places, but I also have loyal, wonderful clients in this area that have given me the opportunity to make this my career.”

>>>> Jovy Rockey Etsy Page

>>>> Instagram

>>>> Facebook

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Jovy Rockey’s Events Schedule:

  • Nov 25: Small Business Saturday Sale @ Island City Brewing Co - Winona, MN
  • Dec 1-2: Driftless Maker's Exchange @ Pearl Street Brewery - La Crosse WI
  • Dec 8-9: A Handmade Christmas @ Historic Hormel Mansion - Austin, MN
  • Dec 16: Lady Makers' Pop Up Holiday Shop @ Island City Brewing Co - Winona, MN
  • Dec 17: Flourish Winter Market @ Black Dog Cafe - St Paul, MN
Rockey's handmade jewelry. Photo: Contributed.
Rockey's handmade jewelry. Photo: Contributed.
Rockey's handmade jewelry. Photo: Contributed.
Rockey's handmade jewelry. Photo: Contributed.

Rylee Hedberg  author

Rylee Hedberg is a senior at UW-La Crosse majoring in communications and international studies. She enjoys reading, running, nature, dogs, friends, travel, and good beer. You can find her pouring beer and slinging coffee at the Root Note and Bean Juice in La Crosse.